About us
Client solutions with impact
East Midlands Business Limited was our original name on launch nearly 20 years ago. Now, as EMB Limited, we deliver publicly funded projects and programmes designed to enhance skills and capabilities.


Driven by purpose
Through outstanding expertise, originality and teamwork, we drive meaningful economic, environmental or cultural wealth for every project and its stakeholders.
Think smart and with care
We use intelligence to seek new ways to solve problems and deliver results. We’re considerate, taking time to analyse all the facts, measuring the impact of our actions.
Adapt and be resilient
We are flexible in our thinking and approach, adapting to our client’s needs and changing circumstances. We can run lean and move or recover quickly.
Build trust and rapport
We build strong relationships through open and respectful collaboration. We make people feel welcome, include every voice and foster personal connections.
Do the right thing
We behave professionally and fairly. We put people first to responsibly balance the needs of our clients, colleagues and those affected by our work.
Always strive for ‘better’
We take ownership of our role to make positive change happen. We add value through our expertise, personal touch and commitment to success – for our clients, teams, and company.
Our values inform our approach
Get to know us
Meet the team

Danielle Gillett
Chief Executive Officer
A CEO with strong financial leadership, commercial awareness and an innovative approach, Danielle is a qualified accountant and smart strategist who has a people-centric focus both inside and outside the business. She is a keen promoter of the links between business and education and supports a range of partners and organisations locally and nationally, including FE, HE and various Government and private sector business advisory groups.

Paula Clay
Operations Director
Paula is an experienced Prince2 Project Manager with over 25 years’ experience in the management and co-ordination of publicly-funded projects and grant schemes. As EMB’s Operations Director, Paula leads the day-to-day operational activities of EMB Limited, including the mobilisation of new projects, ensuring their successful delivery and completion, whilst building trusted relationships with customers, and representing EMB in all matters relating to the performance and management of individual projects.

Phoebe Edwards
Chief Operating Officer
One of the founding directors of EMB, Phoebe has supported decision-makers in the public sector design and implement effective change programmes for more than two decades, with a portfolio of experience which ranges across business support, international trade, education and skills, grant management and cyber security. Phoebe leads on the design and operation of EMB’s projects and as CIM trained marketer, her focus starts with the service user.

Anthony Barber
Head of Business Development
Anthony has over 30 years’ experience in the private and public sectors. He has developed award winning regeneration projects and strategies and has had extensive success in winning contracts and funding. As EMB’s Head of Business Development, Anthony is responsible for identifying opportunities and planning, managing and writing tender responses. This includes working with teams of technical or departmental specialists, finance teams, directors and designers to develop competitive, high quality, easy-to-read successful tender responses.





Our partners

Creating social value
EMB is part of EMB Group which aims to drive meaningful economic, environmental or cultural wealth for every project and its stakeholders, delivering against the Government’s Social Value Model. It helps that we’re a profit for purpose business, with shareholders that re-invest the profits we make into services that support local businesses, their employees, and the communities in which they operate.